This campaign was created to promote an upcoming women’s hormone seminar while increasing awareness around hormone replacement therapy.

The client’s goals were to:

• Drive registrations for the live seminar

• Educate women on the benefits of hormone therapy

• Reduce hesitation by showing how quick and minimally invasive the procedure is

• Position the provider as a trusted authority in women’s health

The creative approach focused on education, approachability, and transparency — highlighting both the simplicity of the treatment and the life-changing benefits for patients.

Total Ad Spend: $1,500
Campaign Duration: 30 Days

This campaign ran across Instagram with strategic audience targeting and creative optimization throughout the 30-day period.

Over the 30-day campaign, this ad generated:

• 4,225 website visits

• 844 profile visits

• 17,152 total interactions

Engagement Highlights:

• 417,281 video views

• 5,804 likes

• 338 comments

• 4,692 saves

• 6,193 shares

• 4,113 new followers

The campaign successfully increased awareness, drove event attendance, and positioned the client as a trusted provider in women’s hormone health.